Stop Buying Leads. Start Buying Profit.
The Problem With Traditional ROI
Most tools track:
• Cost per lead
• Lead volume
Dealer IQ tracks:
• Profit per deal
• Profit per ad dollar
What You See
Gross profit by lead source
• Close rates by channel
• True ROI per vendor
• Smart reallocation recommendations
Why It Matters
Some sources bring volume.
Others bring margin.
Dealer IQ shows the difference.